30 website personalization and recommendations software tools
Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable...
View ArticleKey features putting e-commerce personalization at the top of the retail agenda
Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in...
View ArticleFive reasons your business is not ready for website personalization
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them...
View ArticleWhy starting with web personalisation essentials will still elevate your...
Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few...
View ArticleThe best examples of essential personalizations from across the web
Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers,...
View ArticlePush notifications for user re-engagement: 8 dos and don’ts
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more...
View ArticleThe new era of personalized marketing is here. Are you ready to adapt?
Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the...
View ArticleMajority of consumers will only engage with personalized marketing messages
Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital...
View ArticleHow personalization supports customer lifecycle marketing
Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer...
View ArticleWhat is customer lifecycle marketing?
Create a co-ordinated 'always-on' contact strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued...
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